Free & Paid Book Marketing

There are literally thousands of book bloggers online, and most of them review books even though they aren’t paid. Nevertheless, many are thoughtful reviewers and good writers, and have a significant following.

The following might seem like a short list, but when you begin to explore these avenues, you’ll quickly realize just how enormous this untapped market really is!

Before you begin I would advise you not to get overwhelmed by the sheer size of the opportunities available here. It’s all too easy to get carried away. Instead, try to pace yourself and only allow yourself a designated amount of time each week for this type of marketing.

Keep in mind also that some of these reviewers don’t post their reviews on Amazon or other book platforms. If they decide to review your book they may just post it on their blog with a link directing people to where your book can be purchased. Remember, any exposure is better than none. At the end of the day, it’s all good!

Book promotion sites:

All Mystery Newsletter – Ads and author resources

Author Marketing Club – Free promos, support, reviews – Expensive but has a large email following – Author features/reviews/free book posting  – Featuring the best deals on the best Kindle eBooks – Daily email service that allows you to choose the genre of books you want to get deals about – Tweets to large audience $29 – Offers several promotional opportunities ranging from free to paid options – Getting your book in front of the right audience

eReaderNewsToday – ads, reviews and more

Free & Discounted – good book blog

K-Boards – talk books, and daily book/banner ads that are affordable.

Kindle Mojo – A book promotion site – large audience with lots of promo options.

The Kindle Book Review – Book review and promotion site

The Independent Author Network – nice site to build an online presence

Places to Promote Your Freebie Days:

Author Marketing Club – Free promos, support, reviews – Get your book excerpt mailed to thousands of opt in readers – Offers free promo & sponsorships.

Book – Emails daily book excerpts to their reader list – Expensive but has a large email following – Author features/reviews/free book posting

BookDealHunter – Promotes freebies

eReaderNewToday – Free eBook submissions – Promotes to a decent sized Facebook crowd.

Freebooksy – Promote free books & offers paid features. – Announces free books and does author interviews.

Free Kindle Books and Tips – Promotes quality free kindle books

Free Today – Post free books. Facebook focused. – List free books – Large reach but expensive.

Kindle Mojo – A book promotion site for freebies and non-freebies

Kindle Book Promos – Free book announcements/Sponsorships – List free books – Great site to promote freebies and 99¢ books

Top 100 Best Free Kindle Book List brought to you by

Popular book marketing & Facebook book promotion groups

1) Authors, Writers & Bloggers : groups/372796783067409/

2) Creative Designers And Writers: Authors, Artists, Book & Painting Promotion: https://www. creativedesignerswriters [ Note: This is the single largest group on Facebook for Writers, Authors, Publishers, Editors, Poets, Bloggers, and Book Lovers]  

 collection of the best book promotion sites that offer a range of options to promote your eBook.

1) Olto Books: 
2) Bmi Books:  For book marketing through email blasts, BMIBooks is still the heavy-hitter.

3) WordLikes: https://www. 

4) Writers Support: https://writers. support/

 Join the Facebook group (Marketing | Social Media ) : groups/397363764432989/  (authors and writers can join and promote freely) 


Bensound has been created by Benjamin TISSOT also known as Bensound, a Composer and Musician based in France who has been creating music for more than 10 years.


There is no charge for a Creative Commons license. It does require that you credit the music. Select the titles, copy and paste the resulting credits into your work!

Media College (Sound effects & more) is a free educational website containing tutorials, reference and other resource material in all areas of electronic media production.

The Free Music Archive

The Free Music Archive offers free downloads under Creative Commons and other licenses.

More useful links:

This list of resources for indie authors is in no particular order. And if there’s a resource you use religiously that we’ve left out please, please share it in the comments below.

Ruth Harris and Anne R. Allen are a couple of publishing industry veterans working to help newer writers create their best possible work and launch it successfully into the marketplace—whether you’re going indie or taking the traditional route.

They especially want to help writers avoid the pitfalls of this ever-more complex business, where unfortunately, a lot more people are making money from authors than for us.

They like to say, “We made the mistakes, so you don’t have to!”

Carla King, is your host on the Author Friendly Podcast and founder of the Self-Publishing Boot Camp series of guides, online courses, and workshops.

She got the idea to start the podcast because she wanted to interview the people behind the products, tools, and services she lists in her Consumer’s Guide for Self-Publishers. (You can get it in the signup form)

Published annually since 2009, The Book Reviewer Yellow Pages helps authors find book reviewers for indie and self-published books and provides trusted advice for contacting them. It is the only comprehensive resource available in paperback and eBook format.

Our mission at Bibliocrunch is to make sure you publish the best book possible. Bibliocrunch can help you find the professionals you need to take your work to the next level. And all within your personal budget!

We connect authors with the curated and trusted book publishing professionals they need to publish a high-quality book. Members of our exclusive community of industry professionals have worked for some of the largest publishing houses in the world, including Simon & Schuster, Penguin Random House, and HarperCollins. Bibliocrunch has been featured in Consumer Reports, Forbes, Money Magazine, Bloomberg, BBC World News, Publishers Weekly, MediaBistro, The Wall Street Journal, Library Journal, and The Columbia Review, among other press outlets.

Julie Isaac, the Writing Success Coach, is an award-winning author and the creator of the S.H.I.N.E. Online Content Creation Formula. She helps authors and entrepreneurs create compelling content that builds their business while transforming reader’s lives. Since the dynamic duo of strategy and planning are the foundation of success, she works with clients to create a personalized roadmap for writing, monetizing, and marketing their book and blog.

BookLife is a website from Publishers Weekly dedicated to indie authors. The site provides a free and easy way to submit self-published books to Publishers Weekly for review, and offers editorial content—success stories, interviews, author profiles, how-to pieces, news, and features—geared toward helping indie authors achieve their goals. Whether an author is focused on writing and editing, art and design, or marketing and distribution, BookLife has valuable resources that can help along the way.

Book marketing expert John Kremer is the author of 1001 Ways to Market Your Books, mentor to authors who have sold over a billion books, and founder of the Billion Book Initiative to help the next generation of book authors sell another billion books.

Over the past 34 years, he has helped thousands of authors, both major celebrities and those just starting out, to sell more books! Lots more books! is a friendly, growing, international community for self-publishing authors and the professionals and companies who serve them.  Our goal:  to help our members Prepare, Publish and Promote their books, share what they learn and help each other.  Our members include first time authors and seasoned pros, as well as experienced service providers and indie publishing experts who share their insider knowledge and guidance.

Photos & Images:

Pixabay is an international website for sharing high quality public domain photos, illustrations, vector graphics, and film footage. On Pixabay, users can find and contribute quality images and footage films free of copyrights. For uploading files and downloading full sized images, a free registration is required. By uploading files, the contributors waive their copyright and related image rights under Creative Commons deed CC0, thus permitting free usage of their work. Consequently, anyone is allowed to use, modify and redistribute the images freely – even in commercial applications – without asking for permission and without accreditation.


Morguefile is a free photo archive “for creatives, by creatives.” Founded by Michael Connors in the early Internet days of 1996, the site was created to serve as a free image exchange for creative professionals and teachers to use in their work. This same mission remains true today: we are a community-based free photo site, and all photos found in the Morguefile archive are free for you to download and re-use in your work, be it commercial or not. The photos have been contributed by a wide range of creatives from around the world, ranging from amateur photo hobbyists to professionals.


With unlimited commercial use, they make it clear that you may use all clipart from Open clipart even for unlimited commercial use. They believe that giving away their images is a great way to share with the world their talents and that it will come back around in a better form. If you have an additional question, please email  All Clipart are released into the Public Domain.

Clker (Clip art) is an online sharing service where users share free public domain vector clipart’s or share public domain photos and derive vector cliparts from those photos using clker’s online tracer. Users who upload shared cliparts and photos on certify that they are in public domain, as it is shown on the upload page.

Photo Editing Sites & Animation


GIMP is a free and open-source raster graphics editor used for image retouching and editing, free-form drawing, converting between different image formats, and more specialized tasks.


Pixlr Express is a powerful photo editor that lets you crop, resize, and fine-tune any picture, in a completely ad-free experience. … Easily crop, rotate, and re-size images when saving and sharing. Create and customize a photo collage by editing its layout, background, and spacing.


iPiccy has many powerful and easy to use photo editing tools right in your browser. Auto adjust photos in one click, crop, rotate and resize images in no time. Over 100+ photo effects and PRO-level photo enhancements, facial retouching and frames. This is definitely the best place for your pictures!


LunaPic is an online photo editor that allows you to edit, crop, rotate and resize images, add effects to your photos, create slideshows, animation, collages and convert video to gifs.

Motion Backgrounds for Free

Motion Backgrounds for Free have compiled dozens of free motion backgrounds that they’ve made available to you at absolutely no cost. That’s right…these really are free!


The following list are archives of freely downloadable fonts. If you are not sure how to download and install fonts, this article might help.

1001 Free Fonts

Font Space

Font Squirrel


Timeline Cover Banner

eBook Covers


Canva is a graphic-design tool website, founded in 2012. It uses a drag-and-drop format and provides access to over a million photographs, graphics, and fonts. It is used by non-designers as well as professionals. The tools can be used for both web and print media design and graphics.

3-D Cover Photo

boxshot 3d packaging software

Give credit where it’s due!

Remember, just because it’s free doesn’t mean you can just go ahead and use it. Some websites have stipulations and require attribution. Make sure you check the terms and conditions before you use anything.

“A Creative Commons (CC) license is one of several public copyright licenses that enable the free distribution of an otherwise copyrighted work. A CC license is used when an author wants to give people the right to share, use, and build upon a work that they have created. CC provides an author flexibility (for example, they might choose to allow only non-commercial uses of their own work) and protects the people who use or redistribute an author’s work from concerns of copyright infringement as long as they abide by the conditions that are specified in the license by which the author distributes the work.” This article is about the Creative Commons licenses.

Resource List: 

Book Blogger Directory  

The Book Blogger Directory is a comprehensive listing of Book Blogs, separated by genre and listed alphabetically. This is an exceptional directory and a treasure chest of potential reviewers.

Book Blogger List  

This database of book bloggers is organized by genre of interest. If a book blogger has expressed interest in multiple genres, they will be listed in each category. Any book blogger that is listed here has asked to be listed.

100 Best Blogs for Book Reviews  

This is another great source to help you secure reviews. Book bloggers love reviewing books and most of them don’t care who the publisher is. As long as the genre is up their alley, they are interested.

Blog Rank  

Blog Rank uses over 20 different factors to rank the blogs in any category. Some of the factors include: RSS membership, incoming links, Compete Alexa and Technorati ranking, and social sites popularity.

Book Bloggers International   

With so many book bloggers all over the world, it’s impossible for them to find each other via links on other people’s blogs and social networking sites alone. This is a practical blog specifically designed for the purpose of introducing themselves. And this is an excellent opportunity for you to introduce yourself to them!

YA Book Blog Directory  

The YA Book Blog directory is a comprehensive list of various Young Adult Book Blogs.

Top 25 Sites for Finding Reviewers

This is a list of book bloggers using Pinterest by Mandy Boles.

The Indie View   

This is a huge listing of Indie reviewers.

Kate Tilton’s Book Bloggers   

This is a smaller listing of book bloggers that provide reviews.


The Booklikes Author Program is free and available for new and experienced authors. BookLikes offer authors and publishers their own personal webpage with a blog, virtual bookshelf and reading timeline.  It’s a place where authors can promote their books and present themselves to a large community of book lovers and reviewers.